(Award for Excellence in Advertising Strategy and Applied Creativity 2008)
At the bi-annual award function held by the Ad-CLUB of Hyderabad. The agency walked away with the award function's most coveted honor-THE AWARD FOR THE BEST CONTINUOUS CAMPAIGN for the period 2004-2008 ! Its an award so prestigious, so rare, it tests an agency's creative output , over 4 yrs! This award is generally the preserve of the biggest of the big agencies! And HIGGS bagged it!! It is in fact for the 1st time in Adex's 40 plus year old history that a purely local agency managed to walk away with such a prestigious award! Agency's like JWT, O&M, RK SWAMY BBDO etc., were the other contenders for the same award! To understand the importance of our achievement one needs to realise that the above award is only announced at the very end of award function, its like the best picture at the Oscars! Besides the above honor, the agency also walked away with several other top honors like the BEST CAMPAIGN(Services Category), BEST CAMPAIGN(product category) as well as the Best For Visual Merchandising !....read more .